A successful channel strategy requires a balance between efficiency, accessibility, and human contact. Excessive channel steering can lead to customer frustration and loss, while listening to customer needs and providing diverse channels enhances customer satisfaction and creates a positive brand experience.
A well thought out and effective channel strategy can make the difference between satisfied customers and customers going to competitors. Let’s look at the importance of a proper channel strategy in serving your customers in the best way possible.
Ben Vloon is founder and co-owner of Crowd and Company. Prior to this, Ben has always worked on the business development and marketing side and almost always at international organizations selling complex technology. Crowd and Company. was started 10 years ago and focuses primarily on bringing together organizational promise and customer experience. We spoke to Ben about digital transformation and the acceleration needed within companies to improve customer experience.
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