{"id":25229,"date":"2022-09-21T13:01:49","date_gmt":"2022-09-21T13:01:49","guid":{"rendered":"https:\/\/dialoggroup.eu\/?p=25229"},"modified":"2023-04-26T10:25:12","modified_gmt":"2023-04-26T09:25:12","slug":"nanda-nottelman-de-bruijn-from-zwitserleven-tells","status":"publish","type":"post","link":"https:\/\/dialoggroup.eu\/nanda-nottelman-de-bruijn-from-zwitserleven-tells\/?lang=en","title":{"rendered":"Nanda Nottelman-de Bruijn from Zwitserleven tells"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” background_color=”#e9eefa” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/dialoggroup.eu\/wp-content\/uploads\/2022\/09\/Cef4af01268e54f853d3c26c81fdb32349980a03421f9c94c42ebe90377a282a9.jpg” title_text=”Cef4af01268e54f853d3c26c81fdb32349980a03421f9c94c42ebe90377a282a9″ _builder_version=”4.18.0″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title author=”off” date=”off” categories=”off” comments=”off” featured_image=”off” admin_label=”Titel bericht” _builder_version=”4.18.0″ _module_preset=”default” title_font=”|700|||||||” title_text_color=”#4F4F4F” title_font_size=”27px” background_color=”RGBA(0,0,0,0)” title_font_size_tablet=”37px” title_font_size_phone=”28px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.9em” header_3_font=”|700|||||||” header_3_text_color=”#3468D0″ header_3_font_size=”26px” header_3_line_height=”-0.4em” custom_margin=”-7px|||||” text_font_size_tablet=”19px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

MAKING PENSIONS AND INSURANCE MANAGEABLE WITH INTERACTIVE VIDEOS<\/h3>\n

The partnership between Athora and Dialog Group has a long history. It began with SNS, which was later acquired by Vivat. Now Vivat continues under the Athora banner, under which the Reaal and Zwitserleven labels fall.<\/strong><\/p>\n

Nanda Nottelman-de Bruijn works as a product manager at Zwitserleven and is the first person to deploy interactive videos in collaboration with Dialog Group.<\/p>\n

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\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”-60px||0px||false|false” custom_margin_tablet=”-60px||0px||false|false” custom_margin_phone=”||-20px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||20px||false|false” custom_padding_tablet=”0px||20px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_line_height=”1.8em” header_2_text_color=”#4F4F4F” header_2_font_size=”27px” header_3_font=”||||||||” header_3_text_color=”#4F4F4F” header_3_font_size=”20px” custom_margin=”||||false|false” custom_margin_tablet=”-34px||159px||false|false” custom_margin_phone=”17px||17px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” header_2_font_tablet=”” header_2_font_phone=”” header_2_font_last_edited=”on|desktop” header_2_font_size_tablet=”27px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

You first worked as a product market manager at Reaal. During that time you initiated the use of interactive videos and developed them together with Dialog Group.<\/strong><\/h2>\n

Nanda:<\/strong><\/em><\/span> \u201cThat’s right. It is becoming increasingly difficult to get people moving in the traditional way, for example through a letter. That’s partly why we deployed a total of four personalized, interactive videos. One of these was the next-of-kin check (the video in the example is in Dutch). With this check, customers can check what the financial risks are when their partner dies. The system behind the video must be able to calculate with real-time data. What if someone indicates a certain family situation, what information and questions should follow? We have presented your colleague Jorgos with considerable challenges, haha.\u201d<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/dialoggroup.eu\/wp-content\/uploads\/2022\/09\/C243a797cdbbe0a0baa7eeda6cb553e22bcdfbb7b0d2a47b05bea083dfa06d355.jpg” title_text=”C243a797cdbbe0a0baa7eeda6cb553e22bcdfbb7b0d2a47b05bea083dfa06d355″ _builder_version=”4.18.0″ _module_preset=”default” border_radii=”on|5px|5px|5px|5px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_line_height=”1.8em” header_2_text_color=”#4F4F4F” header_2_font_size=”27px” header_3_font=”||||||||” header_3_text_color=”#4F4F4F” header_3_font_size=”20px” custom_margin=”||||false|false” custom_margin_tablet=”-34px||159px||false|false” custom_margin_phone=”17px||17px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

We have been working together for several years now. How do you experience the collaboration?<\/strong><\/span><\/h2>\n

\u201cI think it’s a very nice collaboration. Dialog Group is an organization with direct lines. I have fixed points of contact and the contact is low-threshold and personal.\u201d<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#E9EEFA” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_line_height=”1.8em” header_2_text_color=”#3468D0″ header_2_font_size=”24px” header_3_font=”||||||||” header_3_text_color=”#3468D0″ header_3_font_size=”24px” custom_margin=”||||false|false” custom_margin_tablet=”-34px||159px||false|false” custom_margin_phone=”17px||17px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

Back to the next-of-kin check. What did you gain from this video?<\/strong><\/h2>\n

\u201cPeople don’t usually take out an insurance policy right away; they think about it for a bit longer. So as an insurer it is important that someone keeps thinking of you. Last year, when corona was introduced, we noticed that the number of people who viewed the next-of-kin check increased. While we didn’t bring it to people’s attention again at that time. I think you are on top of mind again because you have shared relevant, person-centered information before.\u201d<\/p>\n

In addition to the personalized, interactive videos, you still send letters by mail. <\/b><\/h2>\n

\u201cYes, there are many legal rules governing insurance about communications and that is often still traditionally in a letter. That doesn’t mean we always send those letters by post. Many customers have given us permission to communicate with them digitally. We then send an e-mail notification that mail is ready for the customer in MijnReaal or Mijn Zwitserleven. This way, customers can easily find all information in one place and we also save a lot of paper. And that’s good for the environment.\u201d<\/span><\/p>\n

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“With the right systems, data and support, you can communicate with your client in a much more targeted way.”<\/em><\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_line_height=”1.8em” header_2_text_color=”#3468D0″ header_2_font_size=”24px” header_3_font=”||||||||” header_3_text_color=”#3468D0″ header_3_font_size=”24px” custom_margin=”||||false|false” custom_margin_tablet=”-34px||159px||false|false” custom_margin_phone=”17px||17px||true|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n

What do you personally want to achieve in the next two years when it comes to customer interaction?<\/b><\/h2>\n

\u201cI made the switch from insurance to pensions. Pensions have a dusty image. Many people don’t look into them and don’t know how it works. But there’s a new pension law coming up that expects you to start thinking about your pension. Look, it’s never going to be a fun subject, but it can be made a lot more accessible by making a digitization move.\u201d<\/span><\/p>\n

Can you elaborate on that?<\/strong><\/h2>\n

\u201cWhat I actually want to say with this is that organizations can communicate more specifically on the basis of complex data per person. You can take many factors into account in your customer interaction. What is that person’s level of education, does he or she keep the records at home or is that done by someone else? With the right systems, data and support you can communicate much more specifically. That is more pleasant for the customer and good for the organization.\u201d<\/p>\n

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Nanda Nottelman-de Bruijn<\/strong><\/span><\/h4>\n
Productmanager at Zwitserleven<\/strong><\/span><\/h5>\n

[\/et_pb_text][et_pb_image src=”https:\/\/dialoggroup.eu\/wp-content\/uploads\/2022\/09\/C9ffa4d7b14db8a945cedd8f85c7a6139c6cfc843be9060ec32ad227f1130e4b4.webp” title_text=”C9ffa4d7b14db8a945cedd8f85c7a6139c6cfc843be9060ec32ad227f1130e4b4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/dialoggroup.eu\/contact\/?lang=en” button_text=”MORE INFO? CONTACT US” button_alignment=”left” disabled_on=”off|off|off” _builder_version=”4.18.0″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#FF770A” button_bg_use_color_gradient=”on” button_bg_color_gradient_direction=”35deg” button_bg_color_gradient_stops=”#ff770a 0%|#ff8726 100%” button_border_radius=”3px” button_use_icon=”off” custom_margin=”||||false|false” custom_margin_tablet=”10px|0px|10px|0px|false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”7px|20px|4px|20px|false|false” button_text_size_tablet=”18px” button_text_size_phone=”14px” button_text_size_last_edited=”on|desktop” box_shadow_style=”preset3″ box_shadow_color=”rgba(0,0,0,0.29)” locked=”off” global_colors_info=”{}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#FFFFFF” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#3468D0″ button_border_width__hover_enabled=”on|hover” button_border_width__hover=”2px” button_bg_color_gradient_stops__hover=”#3468d0 0%|#004a97 100%” button_bg_use_color_gradient__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” background_color=”#E9EEFA” custom_margin=”||-80px||false|false” custom_padding=”29px||25px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

MORE INSPIRATION<\/strong><\/h3>\n

[\/et_pb_text][et_pb_blog_extras posts_number=”3″ include_categories=”147,122,146,120,121,145,144″ blog_layout=”block_extended” use_read_more_button=”on” read_more_text=”Lees meer” show_author=”off” category_background_color=”#3468D0″ show_comments=”off” show_read_time=”on” _builder_version=”4.16.1″ _module_preset=”default” header_level=”h3″ custom_read_more=”on” read_more_text_size=”15px” read_more_text_color=”#FFFFFF” read_more_bg_color=”#FF770A” read_more_border_radius=”3px” read_more_alignment=”left” global_colors_info=”{}”][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\ud835\uddd6\ud835\uddf5\ud835\uddee\ud835\uddf9\ud835\uddf9\ud835\uddf2\ud835\uddfb\ud835\uddf4\ud835\uddf2: Zwitserleven, a Dutch pension company, wanted to create a new online environment where customers could easily arrange their pension affairs. But how do you implement something like this on a large scale and how do you stay personal?<\/p>\n

\ud835\udde6\ud835\uddfc\ud835\uddf9\ud835\ude02\ud835\ude01\ud835\uddf6\ud835\uddfc\ud835\uddfb: Dialog Group has used personalized, interactive videos together with Zwitserleven. Including a video for the next of kin check. With this check, customers check what the financial risks are when their partner dies. The system behind the video calculates with real-time data.<\/p>\n","protected":false},"author":1,"featured_media":26151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Nanda Nottelman-de Bruijn from Zwitserleven tells","_seopress_titles_desc":"Nanda Nottelman-de Bruijn from Zwitserleven tells","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[167],"tags":[],"_links":{"self":[{"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/posts\/25229"}],"collection":[{"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/comments?post=25229"}],"version-history":[{"count":2,"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/posts\/25229\/revisions"}],"predecessor-version":[{"id":31971,"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/posts\/25229\/revisions\/31971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/media\/26151"}],"wp:attachment":[{"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/media?parent=25229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/categories?post=25229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialoggroup.eu\/wp-json\/wp\/v2\/tags?post=25229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}