Interactive personalized videos: the 4 biggest benefits and opportunities for B2B & B2C

Interactive personalized video; a super powerful tool for both B2B and B2C companies to increase customer engagement and further personalize communications. In this blog you can read more about the 4 biggest benefits and opportunities of interactive, personalized videos. Includes useful practical examples in both B2B and B2C environments.

Advantage & opportunity 1:

Increased involvement and longer website visits

Interactive personalized videos offer you the opportunity to involve customers more in your organization and keep them interested. They see what they want to see and can easily skip the content that they do not find interesting. Interactive videos have been proven to increase customer engagement and hold their attention better than regular videos. This then leads to longer website visits, which increases the chance of a conversion.

B2B practical example:

A company creates an interactive personalized video to inform potential customers about their products and/or services. For example, the video might start with a general introduction to the company and then move on to specific information about the products or services the company offers.

During the video, viewers can indicate preferences for products or services and answer questions that help them understand how the products or services can be applied in their own business environment. Answering these questions will help viewers become more engaged with the video and watch longer to discover what else the company has to offer.

B2C practical example:

Imagine that you as a consumer have just taken out insurance with an insurer and a few seconds later you receive an interactive personalized video in your inbox. This video starts with a personal message in which the insurer congratulates you on your new insurance and then moves to specific information about the benefits and coverage of your policy.

While watching the video you will be asked questions about your specific customer profile and preferences, so you quickly understand how the insurance works with your personal circumstances. By answering these questions, you will feel more involved in the video and become familiar with the insurer and their services. Moreover, the video can be supplemented with chat options or supported by a digital colleague, so that your customer experiences digital self-service and increases the chance of loyalty.

Advantage & opportunity 2:

More data enrichment and hyper-personalization

With interactive personalized videos you can create more opportunities for data enrichment, leading to a higher degree of personalization. By delivering collected data from the video into marketing or CRM systems, for example, you can achieve a better customer view, get to know customers better and offer more targeted and personalized content. This in turn increases involvement and your sales opportunities.

B2B practical example:

A software company that creates solutions for businesses can create interactive personalized videos that invite customers to provide feedback on their use of the software. The data collected from these interactive videos is fed back to a primary system data source, helping the company better understand the needs and preferences of customers using the software.

Based on this, the company can make recommendations to clients on how they can better use the software to support and keep their customers satisfied. In addition, the company can provide personalized training and support to individual customers based on their usage patterns and feedback, incorporated into specific upsell offers within these interactive personalized videos.

B2C practical example:

An online retailer that sells clothing can create interactive personalized videos that invite customers to indicate their preferences and interests. Based on the collected data, the company can provide personalized recommendations for products and promotions in the form of interactive personalized videos, tailored to the customer's interests and preferences.

The company may also use dynamic pricing in these videos, where the price of a product is adjusted based on the customer's individual price sensitivity and his/her purchasing behavior. This can lead to higher customer satisfaction and loyalty, because customers feel better understood and receive more value for their money, incorporated into personalized recommendations via the video that seems to be tailor-made for them.

Advantage & opportunity 3:

Improved customer experience and brand loyalty

Interactive personalized videos offer you the opportunity to improve the customer experience by digitally entering into a dialogue with the customer. By asking the viewer questions and providing feedback, you can involve the customer more in the company and increase brand loyalty. Furthermore, by using gamification and instant win games, you can create positive experiences and increase your brand awareness. Everyone likes to receive a personal message and be at the controls themselves.

B2B practical example:

Imagine that a business services company specializes in advice in the field of collective pensions for employers. The company can use interactive personalized videos to reach employers in a quick, unique way.

The video can, for example, be used as an onboarding video to explain the pension scheme. The viewer can answer questions, make choices or provide feedback so that the pension scheme fully suits him. The employer receives a tool from the business service provider to give all its employees individually better insight into their personal pension situation. In this way, the business service provider distinguishes itself from other service providers that do not offer such a unique and interactive experience.

B2C practical example:

An online travel agency can use interactive personalized videos to inform customers before, during and after their vacations. About the chosen holiday destination and preparations for the trip, but also for adjustments to their package or for selecting extras for their stay.

By making the video interactive, customers can indicate their preferences and the travel agency can make personal recommendations for new trips based on their preferences and budget. Or to provide feedback about their holiday and collect reviews upon their return. The result? Thanks to the personalized approach, the travel agency improves the customer experience, offers its customers more options for digital self-service and thus increases brand loyalty.

Advantage & opportunity 4:

Better reach, increased conversions and revenue growth

By using interactive personalized videos, you can improve your reach and increase conversions or sales. Everyone would rather watch a personal video than an email. For example, add product finders, polls and quizzes to your videos to help your customers make even better decisions and at the same time involve them more in your organization. To top it all off, you can increase your sales by adding personal recommendations, calculators, and quote requests to your videos.

B2B practical example:

By using interactive personalized videos, companies can quickly and easily gain insight into the needs of potential customers and generate targeted leads for the sales team. Instead of approaching everyone through employees and thus increasing the workload, a Digital Colleague (or process bot) can be linked to the video. With the help of the Digital Colleague, customer groups can be guided through a process and brought to the video to answer further personal questions and stimulate other interactions. The viewer can provide answers themselves, schedule an appointment or provide information from the intake to make the appointment more effective. This results in more effective deployment of employees but also in better activation of customers via this digital self-service.

B2C practical example:

Interactive personalized videos can be used to collect and analyze massive amounts of data about customer preferences and behavior in real time. This can lead to personalized offers for individual customers even within the video and increase the likelihood that they will actually make a purchase. By applying interactive personalized videos within each phase of the customer journey, the customer experience can be greatly improved and sales can be increased.

In short, everything in a nutshell:

Interactive personalized videos offer enormous benefits and opportunities for companies in both B2B and B2C environments. The 4 biggest opportunities and benefits at a glance:

1. Increased involvement and longer website visits
2. More data enrichment and hyper-personalization
3. Improved customer experience and brand loyalty
4. Better reach, increased conversions and revenue growth

Discover the power of interactive personalized videos for your business

Want to know more about how interactive personalized videos can grow your business? Please contact Dennis for a personal introduction and discover how we can help your company:

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