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Heverlee, 7 May 2020 – Dialog Groep has appointed Kristoff De Smedt (50) as new Sales Manager for Belgium and Luxembourg. Kristoff comes from Altares Dun & Bradstreet Belgium and previously worked in the insurance sector for over 13 years. At Dialog Groep he is responsible for the further development of Dialog Groep in Belgium and Luxembourg. He will emphatically position Dialog Groep, give it a “face” on the Belgian and, by extension, the Luxembourg market. He assists our customers in the process to guarantee their customers great customer satisfaction.

Kristoff De Smedt: “The challenges are great, but the solutions that our organization offers are more relevant than ever. In these strange times, it becomes crucial for companies to provide their customers with very good guidance and correct information. A positive customer experience is essential in this, and this is exactly where we are very strong with our omnichannel communication solutions. It is not without reason that our baseline is DIGITAL INTERACTION MADE EASY ”.


Kristoff previously worked as Sr. Relationship Manager at Altares | Dun & Bradstreet Belgium, where he offered strong data linked to custom integrations in existing solutions to companies in various sectors. Previously, he was active in the insurance industry as Sales Manager Corporate Accounts and Consumer Marketing Officer respectively.

Correct Profile

“With the appointment of Kristoff, we expect to start a new period of growth and development for the Dialog Groep in Belgium and Luxembourg. In Kristoff we found someone with exactly the right profile and experience for us. His bilingualism and the fact that he fits very well with our core values only reinforce that. I count on him to further strengthen the relationship with our customers and improve our services. Finally, we expect that Kristoff’s network and energy will contribute strongly to the ambitions for further professionalization and growth of Dialog Groep in Belgium and Luxembourg ”, says Patrick Roelandt, Managing Director & Co-owner.

About Dialog Groep

Dialog Groep helps organizations to make digital customer interactions easier. In a time when customer experience is more decisive than price or product, Dialog Groep helps organizations to be distinctive in this. Simplicity, speed, frictionless switching between communication channels at the moment and the device of your customer and employees choice. These are the distinguishing factors for an optimal customer and employee experience. Dialog Groep experts advise, supply and implement the right tools to make (digital) customer interactions more personal, safer and simpler.

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